Applying Charles Darwin’s concept of divergence to marketing.
The concepts of branding examined at its core level, and applied against Charles Darwin’s less popular concept of divergence.
Every category in branding diverges (with a few exceptions of course) – creating unseen opportunities for start-ups.
How is this important to your small business in Niagara? Understanding how your consumers think about your brand, and how-to see and understand opportunities could make a brand, like yours, go global.
CFAV, Centre for Advanced Visualization, is an advanced 3D visualization & animation company in Niagara-on-the-Lake. They recently updated and changed their corporate branding and logo, and needed a website that reflected their quality and professional services.
The website acts as a portfolio, with a large video area at top of every page. Most of the main pages feature video content, while others incorporate a slideshow of rendered work.
They also required a way to easily update their content. We integrated a simple to use content management system that they can use to quickly edit and add content to their existing pages without knowing HTML.
The website is built using XHTML/CSS, JavaScript, and Flash video.
Wednesday, February 17, 2010
Four Points by Sheraton – St. Catharines
3530 Schmon Parkway, Thorold, Ontario
12 pm to 8 pm
The Trade Show is an excellent opportunity to see the variety and scope of new business ventures in the Niagara Region. Over 80 exhibitors will showcase products and services related to small business operation.
The 2010 Trade Show Information Package is now available. Please see below for the application form, regulations and floor plan. If you have any questions, please contact our office by email or call 905-685-6100.
The Pen Centre is encouraging shoppers to open their ‘hearts’ and their wallets with the launch of their Hearts for Haitians fundraising campaign.
Hearts For Haitians is a 20 VIC Management Inc. fundraising program aimed at providing the public with accessible locations to make cash donations for Haiti disaster relief efforts. In return for their donation, customers will receive a Hearts for Haitians lapel sticker and a donation card on which they can put their name. These heart-shaped cards will be displayed at Customer Service at the Pen Centre to help create awareness for this important cause.
All new website projects that start now until March 31, 2010 receive 15% off before taxes. All website work is included in the promotion. vxFusion reserves the right to cancel or change this deal at any time. Valid until March 31, 2010 on new website work only.
Where do I sign up?
Call us at 289-479-5016 or email us at info@vxfusion.com to get a free quote – don’t forget the promotional code: WEBDEAL2009.
Join us for an evening of networking as part of our Interactive Media Mashup series
November’s Mashup will feature a short presentation by Convergent Telecom..
Wednesday, November 25th, 2009
5:00 pm – 7:00 pm
One St. Paul Street Lounge
1 St. Paul Street
St. Catharines, ON
(enter through the Red Hot Chili Pepper – corner of St. Paul and William streets)
Convergent Telecom Inc., a leading local wireless application developer, is helping companies globally mobilize their sales force. Convergent Telecom has been delivering state-of-the-art voice, data, video and wireless communications solutions to businesses across Canada since 1998. In 2006 the company identified the need to deliver mobile applications for BlackBerry that allowed mobile workers (their clients) to automate many of their own business processes such as turning paper forms into electronic forms, along with expense reporting, mileage tracking, and location tracking. Convergent Telecom’s decision to enter the wireless application development business was a direct result of the need and requirements of their clients.
If you are not backing up your important personal files and data – your probably crazy; if your not backing up your important business files and data – you are crazy.
With data loss, it is never a question of if it will happen, but when it will happen. Hard drives in computers are mechanical, and all mechanical things will fail eventually. Loosing your important business files could be a major disaster to your business that you can easily prevent, maybe even for free.
Matt Cutts, one of the biggest names at Google (Head of the spam team at Google, and wrote the first SafeSearch for Google) posted a fantastic video and slideshow about Google PageRank and how to improve it for your website.
We are a Niagara based creative studio focused on beautiful design, and high-quality hand coded websites. We specialize in website design, e-commerce, print design, logo design, branding, marketing, and advertising.
vxFusion just launched TomJohnson.ca, a unique 1-page website for local mortgage agent Tom Johnson.